Conexión Púrpura
Brand Identity & Mobile Experience
A concept designed to support emotional wellbeing through a personalized digital companion. Inspired by constellations, stars, and celestial imagery, the visual identity was created to evoke guidance, connection, and personal growth through a calm and welcoming experience.
Design Approach
Using soft purple tones, celestial elements, and a friendly star companion, the experience was designed to feel supportive, approachable, and emotionally engaging.