Abrazando Vidas
Social Media Visual System
Developed a social media visual system and communication guidelines for Abranzando Vidas, a neonatal awareness initiative by Chiesi. The project focused on creating a softer, nurturing visual language to support educational content and strengthen brand consistency across digital touchpoints.
Design Approach
A gentle visual language combining soft colors, hand-drawn elements, and organic compositions was developed to create a warm and approachable experience for parents and healthcare audiences.